Toyo Tires to be new UCI Cyclo-Cross World Cup main sponsor
November 10, 2020
Japanese tyre manufacturer Toyo Tires is proud to announce its sponsorship of both the UCI Cyclo-Cross World Cup and Telenet Superprestige as the main partner for the remainder of the current season.
We are pleased to support Flanders Classics as an organisation. Despite the challenging context, the organisation and competitors want all those cycling fans to be able to continue enjoying this wonderful sport (if only through their TVs). We have confidence in the organisation’s professionalism, its operations and the agreements we have reached. We look forward to this new cooperation and are happy to continue investing in cyclo-cross.
More brand recognition
Cyclo-cross sponsoring is a good way for Toyo Tires to expand its brand recognition and awareness, as well as being a major source of inspiration for campaigns and activation ideas.